skip to Main Content


Solar Energy as a Key Part of Corporate Social Responsibility

Being able to promote your business as environmentally responsible is not just important to your clients, but to your employees as well.

Many businesses overlook the added benefit of championing environmental responsibility as an employee retention and recruitment tool. While the notion of “corporate social responsibility,” may have once been regarded as a corporate philanthropy, it has quickly become a crucial part of any large company’s long-term strategy – not just in marketing, but in recruiting, too: As consumers are ever more concerned with where products come from, employees now want more from their employer than a paycheck. They want a sense of pride and fulfillment from their work, a purpose and importantly a company’s whose values match their own.

In a survey by the nonprofit Net Impact, 53% of workers said that “a job where I can make an impact” was important to their happiness, and 72% of students about to enter the workforce agreed. Most would even take a pay cut to achieve that goal.

  • 45 % of employees said they would take a 15% paycut for a job that makes an environmental impact.
  • 58% would take that same paycut to work for an organization with “values like my own.”

Research conducted by Cone Millennial Cause group, found that 80% of a sample of 1,800 13-25 year olds wanted to work for a company that cares about how it impacts and contributes to society. More than half said they would refuse to work for an irresponsible corporation.

What’s more, according to that same research, by the year 2020, Millennials will be 50% of the workforce. And 2020 isn’t that far away…

Related Posts

Konica Minolta Healthcare Announces the Installation of a Clean Energy Solar System at Headquarters in Wayne, NJ

  Konica Minolta Healthcare Americas, Inc., a leading medical imaging and information technology company, and EnterSolar, a commercial solar developer,…

Read More

Client Spotlight: GIANT/Ahold

  Supermarket Support Office Offsets 100% of its Electricity Needs by Going Solar GIANT Food Stores Goes Solar First opened…

Read More

SEIA Releases Ranking of Leading U.S Corporate Solar Users in 2019: EnterSolar’s Celebrates Four Clients in the Top Ten

  A new report by the Solar Energy Industries Association highlights corporate use of solar energy and shows that the…

Read More

Back To Top