Being able to promote your business as environmentally responsible is not just important to your clients, but to your employees as well.
Many businesses overlook the added benefit of championing environmental responsibility as an employee retention and recruitment tool. While the notion of “corporate social responsibility,” may have once been regarded as a corporate philanthropy, it has quickly become a crucial part of any large company’s long-term strategy – not just in marketing, but in recruiting, too: As consumers are ever more concerned with where products come from, employees now want more from their employer than a paycheck. They want a sense of pride and fulfillment from their work, a purpose and importantly a company’s whose values match their own.
In a survey by the nonprofit Net Impact, 53% of workers said that “a job where I can make an impact” was important to their happiness, and 72% of students about to enter the workforce agreed. Most would even take a pay cut to achieve that goal.
- 45 % of employees said they would take a 15% paycut for a job that makes an environmental impact.
- 58% would take that same paycut to work for an organization with “values like my own.”
Research conducted by Cone Millennial Cause group, found that 80% of a sample of 1,800 13-25 year olds wanted to work for a company that cares about how it impacts and contributes to society. More than half said they would refuse to work for an irresponsible corporation.
What’s more, according to that same research, by the year 2020, Millennials will be 50% of the workforce. And 2020 isn’t that far away…